Why USBookmaking?

  • USB is a Native American owned business. We understand all the nuances of tribal gaming and tribal sovereignty.

  • USB places a high value on the retail sports book customers. The focus is to bring new customers into your casino through a new wagering product.

  • USB does offer mobile/internet wagering along with the retail solution if available by law in your state.

  • USB provides a Nevada style sports wagering product with straight bets, parlays, teasers, round robins, points line, money line, totals (over/under), in game, player props, and more.

  • USB provides wagering on all sports including football, basketball, baseball, hockey, golf, tennis, soccer, motor racing, MMA, boxing, rugby, and e-sports.

  • USB has the top bookmaking team in the US. We have a proven track record of maximizing net revenues for our clients.

  • USB optimizes risk mitigation for your casino and market. Each USB client sports book is monitored and mitigated an individual risk basis.

  • USB monitors risk and line movement real time 24/7. Our control center supports your sports book.

  • USB is a sports wagering service providing B to B company with a white label solution. It’s your casino brand. It’s your sportsbook. It’s your customer database.

  • USBis the leading sports wagering service provider with the most tribal casino clients.

Meet John Salerno
Your Tribal Sports Contact

We visit your team and develop a comprehensive plan for your retail sports book and provide the sports betting system, risk management, customer support and all training for no upfront fees.

Our deal with tribal casinos is so simple. We split net gaming revenue with the casino operation and take a very small percentage. Our standard revenue split is usually the most generous in the industry.

USBookmaking is unique because with the exception of the AV buildout, there are no other vendors that you will have to work with.

We provide the best bookmaking talent in the sports betting industry, which means that you will make more money when you go with USBookmaking.

You will be a priority with us and you will meet the people who will be there with you for the launch of your sports book. No other company can promise you a hands-on relationship.


Contact Me Direct:

[email protected] 

Office: 702.968.2966



Victor J. Salerno-President

Victor J. Salerno Bio

Victor Salerno is the President of USBookmaking, a sports betting service
provider based in Las Vegas, NV. He launched the company in 2016 and has
built USBookmaking into the leading sports betting company to serve native
American casinos. USBookmaking is also uniquely the only native American-
owned sports book company in the US.

Mr. Salerno has enjoyed over forty years in the sports betting business
where he served as Chairman of American Wagering, Inc (AWI). AWI
operated over 130 Leroy’s Sports Books (Leroy’s) in Nevada. At AWI, Mr.
Salerno launched the first computerized sports book platform, Computerized
Bookmaking Services (CBS), which is still in use today. With the
development of CBS, he was able to create the first bookmaking network
hub which managed the betting lines and risk for the Leroy’s chain. His
system, CBS, and its networking capabilities became the standard for every
major casino company in Nevada. He was the developer and first operator
in Nevada to introduce self-service race & sports wagering kiosks, which
were launched in 2002. His most significant accomplishment was the 2010
launch of mobile sports betting in the US with the Leroy’s App.

Mr. Salerno sold American Wagering in 2012 to William Hill and was asked to
serve as Chairman of the Board of William Hill US, a position that he held
until February 2016.

During his tenure with AWI, Mr. Salerno received many acknowledgements
by the casino industry. He served as the President of the Nevada
Association of Race and Sports Operators. He was also a member of the
Nevada Pari-Mutuel Association’s leadership committee. In 2015, he was
inducted into the American Gaming Association’s “Gaming Hall of Fame.” He
is the only sports book executive to receive this honor.

Mr. Salerno is a popular contributor on sports betting panels and
symposiums throughout industry because of his unique perspective as an
American sports book operator with an extensive background in all areas of
sports betting. USB is one of a very select group of American owned and
operated sports book companies. The company goal is the secure sports
book agreements with both independent and tribal casinos. Mr. Salerno is
often described as the “dean” of American sports betting.


Robert Walker – Head of Bookmaking

Robert Walker, with his risk management team, oversees the daily sports wagering product and risk management operations for USBookmaking. He has managed some of the largest sports book operations in Nevada including MGM/Mirage Resorts, Mirage Resorts, Boyd Gaming and Genting’s Caribbean sports book operations. Mr. Walker is a true bookmaker with extraordinary skills in betting odds management and an in-depth knowledge of the customer betting behavior. His creativity and overall knowledge of sports betting is unmatched by any other senior sports book operator in the US. Mr. Walker has previously been licensed as a key employee in the Bahamas.

Bob Kocienski – Chief Executive Officer and Chief Financial Officer

Bob Kocienski is a 40-year veteran in the gaming industry. He began his gaming career in New Jersey as a gaming regulator. Mr. Kocienski became the Vice President of Finance for Hilton Nevada Corporation and later moved to several CFO positions in Mirage Resorts, MGM/Mirage, Penn National, and Gateway Casino’s Entertainment Limited. He served on the Nevada Resort Association’s Regulation Committee for several years. Mr. Kocienski joined Mr. Salerno at American Wagering, Inc. in 2009 as Chief Operating Officer and engineered the sale of the company in 2012. Mr. Kocienski is licensed as a key employee in Nevada, and previously as a key employee in Mississippi, and British Columbia and Alberta provinces in Canada.

John Salerno – Director of Operations and Compliance

John Salerno has enjoyed a twenty-five-year career working in all areas of the race and sports book industry. He served as a ticket writer, statistical analyst, and bookmaker for American Wagering, Inc., eventually being promoted to a corporate board position. He also served as Customer Service Director and later as Compliance Officer for William Hill US. In his current capacity, Mr. Salerno oversees regulatory compliance and business development for USBookmaking. Mr. Salerno serves as our key executive for sports book retail operations. Mr. Salerno has previously been licensed as a key employee in Nevada.